THE GROCERY INDUSTRY, REINVENTED

First scalable blockchain-based platform that enables consumers to buy groceries directly from manufacturers at lower prices, with convenience. The INS Ecosystem has been validated by consumer interest and has received strong support from manufacturers. Our team has developed the roadmap to execute on this vision.

The INS Ecosystem builds a cooperative operating model where consumers enjoy low transparent prices, manufacturers compete for consumers and interact with them directly, and all other parties that facilitate the fulfillment process are fairly compensated.

I. OVERVIEW

II. HOW INS ECOSYTEM WORKS

III. TECHNOLOGY

The ecosystem will be built in accordance with a scalable, decentralized approach that ensures the stability and sustainability in the long term.

Although the idea of connecting manufacturers directly with consumers and shortening grocery supply chain might not be new, it is only with the advent of blockchain and related technologies that it could be practically implemented.

We are developing the INS Platform as a very high-load system. At the moment, we are reviewing several platforms as a possible base for INS: Ethereum Raiden, EOS, Tezos, and Exonum.

The main focus is on performance, in which we seek:

Smart contracts support
Predictability
Stability
Ease of use

The market potential for the INS Ecosystem consists of billions of users, each of them making dozens of orders per year.

IV. TOKEN SALE

INS is a token that powers the INS ecosystem. After the Token Sale period, all contributors will receive an EIP20 exchangeable INS token on the Ethereum network.

The total amount of tokens is proportional to the amount of bitcoins, ethers and other cryptocurrencies contributed during the ICO periods. There will be no token creation, minting or mining after the end of the Token Sale period. Tokens will be transferable once the crowdsale is successfully completed.

V. ROADMAP

INS’s ultimate goal is to create the leading decentralized consumer market used by broad audiences by maintaining a thriving ecosystem of consumers willing to buy everyday products at lower prices and suppliers looking to sell directly and surpass existing retail chains. The main role of INS is to develop the open source technology required for running the decentralized INS Ecosystem and create a successful model to incentivize all participants.

STAGE 1 - INS PLATFORM DEVELOPMENT

The first milestone is the implementation of the decentralized INS platform. The team has always welcomed feedback from the community regarding the specifics of the platform and plans to continually improve it to make the platform fully secure and fair.

After the token sale period, all contributors will receive the EIP20 compatible INS token on the Ethereum network. After launching the INS Platform on own blockchain platform or a blockchain platform that will be chosen from the list of available platforms (Ethereum Raiden, EOS, Tezos, Exonum) in H2 2018, a token native to that platform will be deployed. The EIP20 compatible INS token will be exchanged 1-to-1 with a native INS token.

The main part of the decentralized platform will be implemented as a set of smart contracts carrying out the behaviors described in the INS Platform section of this document.

STAGE 2 - DEVELOPMENT OF APPS AND WEB INTERFACES

While the first milestone concentrates on the backend of the system, the second milestone concentrates on the frontend and end-user experience. INS will release the INS website and a reference implementation of the INS consumer app and INS fulfillment app.

The INS consumer app will be released as open source software on GitHub. The INS fulfillment app will be released on Google Play and other relevant repositories. We will use React and React Native technologies since it will allow to share most of the codebase between web/mobile. The apps will include a thin client based on a standard open source implementation that will allow the apps to communicate with the various smart contracts on the INS platform.

STAGE 3 - GROWING THE ECOSYSTEM - GEOGRAPHICAL EXPANSION PLAN

With the majority of required technology for operating the INS Ecosystem at scale available (platform, customer website and reference implementation app, fulfillment app, and web interfaces for suppliers and distribution center operators), the main focus of INS will shift from development to growth. Investment in network growth will not wait until all development has been finalized and will take place in parallel as soon as viable versions of these products are available for preliminary release.

Moscow, having a huge and affluent population, the grocery market dominated by a few large retailers, and the online grocery market of $0.5 billion in 2016 with a 30%+ CAGR in the next few years, is a good testing field. The INS team’s previous experience with Instamart serves as a very solid jump start and will save time and money on trial and error.

With the majority of technology for operating the INS Ecosystem available and tested in Moscow, we plan to rollout to 10 cities around the globe to accelerate the adoption of INS at the global level.

For 10 cities we plan to lease and operate distribution centers to accelerate adoption of the INS platform by suppliers and consumers.

Further, we will be actively engaging independent distribution center owners to join the INS Ecosystem, accelerating expansion and further enhancing the decentralized nature of the ecosystem.

VI. TEAM

35 professionals with previous experience in leading technology and retail companies. The founding members of the team have known each other since 2010. We are supported by world-renowned advisors and investors.

The INS team gained a first-hand and practical experience in the grocery industry while developing and growing Instamart, one of the leading grocery delivery companies in Russia. Instamart employs over 200 people, has signed contracts with the largest retailers in the country, and works with the leading grocery manufacturers.

Four years of operating experience in the grocery retail sector helped the Instamart team to identify major inefficiencies and abuses in the industry current construct. The founders see a large opportunity to disrupt the global grocery retail market via establishing a decentralized and fair ecosystem that directly connects manufacturers and consumers.